Skip to main content
Case Study | WordPress

A multiple site rebrand for a group benefits company

I helped Johnston Group rebuild four websites for their brands, that service over 30,000 businesses.

$$$$$  |   6 Weeks   |

As a member of Canada’s Best Managed Companies, Johnston Group, provides employee benefits to over 30,000 businesses from startups to large enterprises.  Located in Central Canada, JG operates several other brands within their group of companies.  

Project Details


JG came to me with the goal of developing an incomparable online within the Benefits space. They have multiple subsidiary brands within their group of companies that require their own unique visual appeal and message. JG had a substantial amount of valuable content but it’s in the form of text and pdf downloads which needs to be accessible and consumable, easily and in mobile format.



I took a mobile-first design approach with emphasis on delivering content in a consumable format. I focused the design efforts around the delivery of text-based material, while remaining on-brand. We decided on WordPress to allow for the flexibility for customization while still allowing a CMS that is user-friendly for their team to manage day-to-day updates.



Four unique user-friendly websites that are fully responsive and achieve their branding standards and messaging goals. As well as a CMS and training materials required to allow for in-house management.


"We’ve worked with Christy for several years now, on a number of different projects. She’s always super fast to respond to our messages, almost as soon as we hit send. Her work is not just fast, but also consistently excellent. What stands out most is her genuine concern for our project; she takes the time to understand what we need, and it shows in the quality of her designs."

WillJohnston Group


Hey there, I’m Christy.  I design and develop websites using WordPress, Wix or Shopify.  I’ve been helping companies elevate their brands online for over 10 years.  With over 100 websites developed, I’ve nailed down a process to provide high quality results, quickly and consistently.  Let’s team up and take your brand to new heights!